It all seems so simple on the surface. A nice looking site with appealing photographs, nicely written web content for website SEO and links peppered on the pages.  How hard can it be to build a site?

Believe it or not, building a website is often a science that requires alot of research on the web designer’s part and more often than not, an educational experience for the small business owner. Here are some often asked questions when it comes to web design and the building of websites.

1. I’d like to be on the first page of Google. Can you guarantee me that when you build my website?

Any web designer who tells you that you are guaranteed a first page position on Google when your site is first built would be lying to you. SEO, or Search Engine Optimization, is hard work and getting noticed on search engines is not an overnight success. There are lots of things to consider on getting more exposure with search engines. Here are a few things to keep in mind when thinking about building your website:

  • Think about the big picture. If you are building a website nowadays there is also social media and blogging that go along with it. These two online marketing strategies greatly improve your page ranking on search engines.
  • Inbound Linking. Along with the social media outlets and blogging, I’m sure you’re making it a point to include your website address in these social media arenas. This inbound linking strategy, along with partnering with websites that your business compliments, but doesn’t necessarily compete with in your particular industry, is a good way to build up inbound linking success. Be wary of companies that promise you inbound links at low rates. Some of these business are not legitimate and Google frowns upon “Black Hat” inbound linking strategy.
  • Your web designer should have the expertise and knowledge on how to incorporate your keywords into the web content of your site. This is key in making sure that search engines find your business

2. I’m not a very good writer, but I know what I want to say on my pages. Can you help?

Yes! Writing web content is really what makes or breaks a website. Writing web content is different than a book or a newspaper – people scan internet pages looking for specific information. Pegleg Web Designs can help write your web content with the basic information we get from you about your business. You always have the final say on what we launch on your site!

3. What’s the budget for a website?

That’s a pretty general question, but I can elaborate somewhat so you know what you’re getting into. Informational or Portfolio sites, depending on the number of pages with a simple contact form can range anywhere from $500 to $2,500. The fancier you get, the higher the cost. E-commerce sites or sites that require a backend database to be built can range anywhere from $2,000 to over $10,000. This depends on the type of products you sell, the number of products you sell, etc. You can check out our website pricing and other online marketing service costs here.


4. I have a wide range of proposals here for my website. How come the costs are so varied?

This is where the business owner often struggles. Web design proposals come in different formats. Some are extremely detailed, while others are general in nature. Since Pegleg Web Designs knows that most small business owners don’t understand the details surrounding the building of a website, our proposals are detailed in nature and written in laymen’s terms so you can understand what you are paying for. Be cautious of a few things when you receive proposals:

  • The old saying, “You get what you pay for” truly applies with website design. If there is a large gap in costs with the proposals you’ve received, you need to make sure that each vendor is proposing the same thing.
  • Take a look at the vendors website. Is it professional looking? Do they have any missing links? Their website is a representation of their work and this will more than likely be the same type of work you’ll receive for your website.
  • How do they rank on Google? This often speaks into the vendor’s SEO expertise. Do you want your website to be ranked highly on Google and other search engines?
  • Content is King. Pegleg Web Designs writes and/or edits content for all of our clients because you want the content to be SEO friendly, while incorporating accessibility for the web visitor and including keywords without muddying up the message about your product or service. Keep in mind that some web designers will simply cut and paste your existing web content or not edit what you provide them. Do you know about SEO or are you paying a web designer to do this for you?

5. I think I’ll just build the site on my own. Some web host providers have templates for free!

It’s completely fine if you want a template site. But, remember why you’re building a website. You want exposure on the internet so people can FIND you. If you don’t have the budget to have a web design firm like Pegleg Web Designs build your website, then do some research on SEO so your hard work doesn’t go to waste.

6. I want a black background with red font! Make it happen!!!

Ummmmm. NO. That’s where we draw the line. There’s good, clean design and then there is tragic, “how quickly can I get off this page” design. What you think is cool or cute, is most often not the case. If you want a certain message to get across for your product or service, you need a certain type of design. Web design is a science. Don’t put something on a page that doesn’t have a purpose. People like to click on things…….anything. If you want to make something interactive on your page, make it worth the web visitor’s time. And, one other thing…..Stay away from FLASH!!!!